A new, proven-to-be-effective, species of marketing has been established, one that effortlessly propagates information to targeted audiences and receives exposure to the masses online.Introducing the newest member of your marketing family, the almighty Podcast.To see how podcasting fits into your “family” of marketing, I’ve devised a scientific classification system for you that demonstrates where podcasting comes from and how it fits:Kingdom: BusinessPhylum: MarketingOrder: Public RelationsFamily: MediaGenus: Digital MediaSpecies: PODCASTFaster than weeds are popping up in your garden and rising higher in popularity than Virginia Creeper are podcasts, abounding wherever fertile creative ground and a captive audience is available.A successful podcast is designed to execute campaigns with distinct purposes, be they promotional or educational, and are able to penetrate consumer interest like no other marketing tool.You have a direct say in how your podcast influences your customers and company culture, and best yet, you can even choose a voice to represent your organization.This voice delivers messages on a regular basis to the subscribers of your podcast, becomes a trusted voice of your company, and is a wonderful introductory source for new customers wanting to learn more about your business.Podcasting, while not only a tool for businesses, is also used for the […]

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